Bakra Beverages Negotiation Case Essay

The negotiation was fast. BebsiCo gave me a hurt for a yearly contract of $4 M and I agreed. We agreed to accomplish again next year after seeing the percentage of the tar chafe mart we have reached. The give out was fair, and created measure for me (reputation and adventure to obtain financing). I in any case notice them about the availability to distri savee in the largest chain-restaurant in the country (low cost for us, soaring value for them).This was an example of a claiming value negotiation, where both parties tried to achieve an soul gain (the best scathe) and only the price being discussed. However, it has integrative issues as well, because it is big to build a long-term descent to keep distributing in the future. My BATNA was bankruptcy, and my reservation visor very low, so any deal for me would be good. It was important to try to get a lot of development from the some other ships company before you negotiate the price, because you may find out something . The opening party discussing the price shows a lot. So I tried to give her all the information I had (about my experience, my contacts) and ask her about things much(prenominal) as wherefore dont you want to work with Kabir or why are you interested in running(a) with us. Based on our answers, it was fall that we both had the same interest abide by together.I learned from this negotiation that in claiming value negotiation, there are ways to include creating value issues. We could have negotiated including if you do this, then you get that. I also learned that it is important to know the cite points before you negotiate to get a fair deal. Parties may have assymetric information, but sharing information helps achieving your interest.