Sunday, May 17, 2020
According to Schmalleger (2011), identity theft is defined as misusing another personÃ¢â¬â¢s personal information for personal gain (p. 382). This can involve a person opening credit cards or accounts in another personÃ¢â¬â¢s name (Schmalleger, 2011, p. 382). Considering the nature of identity theft crimes, investigators must rely on electronic crime scenes (Lushbaugh Weston, 2012, p. 248). Therefore, investigators must know how to initiate, conduct and execute an identity theft investigation. This essay will provide a mock case and electronic crime scene, including the steps a cybercrime investigator would take to obtain necessary background information of the victim and offender, as well as the types of evidence acquired from the investigation.Ã¢â¬ ¦show more contentÃ¢â¬ ¦The address provided was 7682 N. Fraud Street, which was the address of a coworker from an employment agency she had used for previous employment. The co-worker was responsible for SteelÃ¢â¬â¢s interviewi ng and hiring process and ran SteelÃ¢â¬â¢s credit and background report prior to hiring her. Steel explained that her personal identity information was used without her consent to activate the account under her name. She explained that she wanted to file criminal charges against anyone found responsible for the possession and/or use of her personal information. As a responding officer to an identity theft crime, the officer would base the investigative strategy on trying to determine when the victimÃ¢â¬â¢s identity was compromised, which may prove that the probable suspect was the victimÃ¢â¬â¢s previous coworker. To start the investigation, the officer would need the victimÃ¢â¬â¢s personal and financial information as well as statement regarding the identity theft. Some of the information that is needed from the victim to initiate the investigation is her date of birth, social security number, driverÃ¢â¬â¢s license number, telephone number and other personal contact information. In addition, if the victim has an idea of the offenderÃ¢â¬â¢s identify, the officer should obtain as much personal information for the offender. The officer would need as much information as possible from the victim that would assist with the investigation. If possible, the officer would have the
A Russian banya is a type of a steam sauna that is usually heated in a stove. An old tradition that has existed in Russia for centuries, steam bathing is considered to be good for relaxation and health, as well as a way to spend time with friends, family, or even colleagues. It is still very popular in Russia. Key Takeaways: Russian Banya Russian banyas are a type of steam bath.Banyas have been long associated with good health, relaxation, and a way to socialize that bypasses the usual boundaries, creating an atmosphere of openness and friendship.As a symbol of hospitality, guests were always offered a banya experience.Black banyas were banyas where large stones were heated in open flames.White banyas had stone stoves with chimneys.Veniks are besoms made of dried tree or herb branches.Modern banyas often include a steam room, a washing room, and an entrance room. Origins of the Russian Banya The first mentions of a banya appear in The Primary Chronicle, also known as The Tale of Bygone Years (ÃÅ¸Ã ¾Ã ²Ã µÃ' Ã'âÃ'Å' ÃâÃ'â¬Ã µÃ ¼Ã µÃ ½Ã ½Ã'â¹Ã'â¦ ÃâºÃ µÃ'â - POvyest VRYEmennykh LYET), which is dated from around 1113 and covers the history of the early Slavs from the biblical times until the time of its writing. Early Slavs used their house stoves as the first banyas. The stoves were at least 1.5 meters deep and about 0.5 meters wide (5 ft. by 1.6 ft), often large enough to accommodate several family members. After cooking, the Slavs cleaned out the inside of the stoves and lined them with hay and straw before getting in and enjoying the remaining warmth. A bucket of water was placed inside and the bathers sprinkled the water onto the ceiling of the stove, creating the steam. In a Russian Banya, 1916. Artist: Tikhov, Vitali Gavrilovich. Heritage ImagesÃ /Ã Getty Images Eventually, purpose-built banyas appeared. At first, these had no chimney and the warmth was achieved by heating large stones in an open flame. Once the desired heat was reached, windows and doors were opened to let the smoke out before the banya was ready to be used. This type of bathing was called Ã ¿Ã ¾-Ã'â¡Ã µÃ'â¬Ã ½Ã ¾Ã ¼Ã'Æ' (paCHYORnamoo), black banya, due to the amount of smoke and soot that remained on the walls and ceiling. Later on, stone stoves with exhaust pipes began to be used, which prevented the smoke from gathering inside. This style of bathing was referred to as Ã ¿Ã ¾-Ã ±Ã µÃ »Ã ¾Ã ¼Ã'Æ' (paBYElamoo), white banya. During the cold months, people came out of the heat straight into the snow and rubbed it on their skin to cool themselves down before going back in. Banyas were often built on a riverbank so that bathers could jump into the water to cool down. Although Russian banyas are thought to be tough to bear, in reality, the temperature is lower than in a Finnish sauna and is maintained at around 60Ã ° to 90Ã ° Celsius (140Ã ° - 195Ã °F), with the humidity kept at 50-90%, which makes it more similar to a Western steam room. It is the additional element of being lashed with a venikÃ¢â¬âa bunch of tree branchesÃ¢â¬âthat creates the impression of the Russian banyas as being particularly strenuous. A man in a banya beats himself with veniks, (birch branches). These are used to help fan the heat down from the ceiling and also to increase the circulation. Dean CongerÃ /Ã Getty Images How to Use a Banya A banya usually has a hot or steam room (Ã ¿Ã °Ã'â¬Ã ½Ã °Ã' - parNAya, or Ã ¿Ã °Ã'â¬Ã ¸Ã »Ã ºÃ ° - paREELka), a washing room, and an entrance room (Ã ¿Ã'â¬Ã µÃ ´Ã ±Ã °Ã ½Ã ½Ã ¸Ã º - pryedBANnik). Visitors take a hot shower and dry their skin completely before entering the steam room. Felt hats are used to prevent the head and hair from overheating. After 5-10 minutes and once the body is hot, you can cool off in the washroom using cold water, then go back into the heat. Visitors usually repeat this several times until they feel fully relaxed. On the second or third visit to the steam room, visitors can use a venik to lash themselves on their arms, legs, back, and chest, or ask someone else to do it for them. Snacks and hot herbal tea is often served in the entrance room where you can relax with your friends between visits to the hot room. The interior of the Russian banya with bath accessories. vubaz / Getty Images How to Use a Venik A venik is a besom made of tree or herb branches. The most common ones are made out of birch, juniper, oak, eucalyptus, nettle, and pine. If the venik is made of dried branches, then it is placed in hot water at the beginning of the banya session for 10-15 minutes. When it is ready, the venik is used to lightly lash the body, massaging it and releasing essential oils from the plants. The water left from soaking the venik is then used to rinse the hair and skin. Russian Banya Etiquette Modern Russian banyas are divided into men and women areas. Swimwear is not used and everyone gets completely naked, wrapping themselves with towels instead. It is customary to exchange light lashings with friends or other guests using the veniks unless there is a professional banya workerÃ¢â¬âÃ ±Ã °Ã ½Ã'â°Ã ¸Ã º (BANshik)Ã¢â¬âwho takes that responsibility. Cultural Significance Banyas were so essential to the Slavic way of life that most people had their own family banyas, which they built next to their houses. Whole families and even villages bathed together, men, women, and children in the same area. Any guests or visitors were offered a banya as a symbol of hospitality. Saturdays were bathing days and most families heated their banyas at least once a week, on Saturdays, and often several times a week. In Slavic mythology, banyas were inhabited by a spirit called the bannik, thought to be moody and sometimes evil. Specific rituals, including gifts and offerings, were often employed to soften the banniks heart. Banyas were considered to be a magical place where fire, earth, water, and air elements came together, creating a cleansing and spiritual experience. In contemporary Russia, many people still go to the banya once a week. The ritual is also popular with celebrities, businessmen, and politicians who often socialize in the banyas. Many public banyas, such as the famous Sandouny, provide private rooms and lavish feasts to their guests, making a banya visit a special experience. In Russia, banyas have been long associated with good health, relaxation, and a way to socialize that bypasses the usual boundaries, creating an atmosphere of openness and friendship.
Wednesday, May 6, 2020
Introduction: With upwards of 100 000 new cancer cases diagnosed yearly in Australia, research into cancer therapy and prevention has continued to increase, with approximately $252 million in funding going into this field over the past two years in Australia alone (Cancer Australia, 2016). Current cancer therapies can involve invasive surgeries or the destruction of healthy cells (Cancer Health Centre, 2011), which is why new technologies are currently in development to provide patients with an effective treatment option with limited side effects. According to Scott, Alison Wolchok (2012), Ã¢â¬Å"monoclonal antibody-based treatment of cancer has been established as one of the most successful therapeutic strategies for both hematologic malignancies and solid tumours in the last 20 yearsÃ¢â¬ . While monoclonal antibodies are a commonly used biopharmaceutical product, bispecific antibodies are being increasingly utilised due to their ability to bind to two different entities. The use of monoclona l bispecific antibodies for targeting and delivering nanomedicines to cancer cells has been explored by Taylor et. al (2015), and their research has been outlined in Ã¢â¬ËNanocell targeting using engineered bispecific antibodiesÃ¢â¬â¢. Through the use of commonplace methodology and systematic analysis, Taylor et. al provides much needed progress in the field of cancer therapy biopharmaceuticals, only let down by minor omissions in practical elements regarding further applications of the conclusionsShow MoreRelatedEssay about The Biology of Breast Cancer1069 Words Ã |Ã 5 PagesBreast Cancer occurs in about one in eight women which is currently the most common cancer among women. The number of cases is expected to decrease due to the advancements in technology and dedicated researchers. Scientists have put an estimated 4.8 billion dollars towards the research every year to help find a cure or a new treatment for breast cancer (STAT Facts Breast Cancer). 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1) James Rachel, a philosophy professor at the university of Alabama, wrote a paper called Active and Passive Euthanasia where he argues against the distinction between killing in letting die. He says that the distinction is made on morally irrelevant grounds. He says that the distinction between passive and active euthanasia should not be based on whether or not wanted more morally permissible then the other. To prove his point Rachel uses three dif-ferent examples, which included different circumstance where euthanasia is involved. He looks at each example and argues why active euthanasia would be the same or even better then passive euthanasia in the situation. 2) A. The first example Rachel uses involves a terminally ill patient who has been diagnosed with throat cancer. The patient is in terrible pain, and can no longer treat their pain which medicine. The doctor realizes that the patientÃ¢â¬â¢s death is inevitable within a matter of days, even with continued treatment. Due to the extreme and severe pain the patient no longer wants to live. The patient along with the support of their family, asks the doctor to end it all. The doctrine says that the doctor may withhold treatment but may not give a lethal injection. The doctor is justified in his decision to withhold treatment because it would be cruel to prolong the patients suffering when their death is eminent. This is an example of passive euthanasia, because the doctor is not killing his patient he is simplyShow MoreRelatedEuthanasi Active And Passive Euthanasia995 Words Ã |Ã 4 Pagesabout euthanasia in such depth until this assignment. It isnÃ¢â¬â¢t something completely new to me because I have heard about it, it happens everywhere, even if you or I donÃ¢â¬â¢t see it. But, I never gathered my thoughts about such a serious topic. Reading such opinions from these authors made me find out more about this topic but I cannot say I have came to a clear and set decision or opinion about euthanasia. 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For the purpose ofRead MoreEuthanasi Active And Passive Euthanasia1229 Words Ã |Ã 5 PagesAccording to David Theo Goldberg, Ã¢â¬Å"Euthanasia involves terminating the life of an ailing person in order to prevent him or her further sufferingÃ¢â¬ (459). The ending of oneÃ¢â¬â¢s life should only be a last resort after having unbearable and untreatable illnesses. Euthanasia is classified into two categories which are active and passive. Goldberg also refers to active euthanasia as the ending of oneÃ¢â¬â¢s life by administering a lethal treatment, while passive euthanasia is withdrawing treatment that may preserveRead MoreEuthanasi Voluntary Active Euthanasia, Passive Euthanasia And Physician Assisted Suicide1143 Words Ã |Ã 5 PagesAmerican Heritage Dictionary euth anasia is defined as the art or practice of ending the life of a person or animal having a terminal illness or a medical condition that causes suffering. Euthanasia should be a individual choice to end a patient s life. This keeps them from going through excruciating pain due to an incurable disease. Some people think euthanasia should be out of the picture while others inquiry the effectiveness of these actions. With effectiveness, euthanasia is classified in three
Question: Discuss the relevant literature on customer service theory (i.e. the concepts, models and theories from the final 2 lectures in this module? Evaluate your organisations extended marketing mix to support the above discussion. ? Answer: Introduction The turn of the millennium has seen extreme changes in the global economy. Services have performed a critical role in these changes, because services are becoming the way companies meet their markets. These days companies have understood that in order to survive in this competitive world depending on the product they offer will not take them far, but also an addition offering which they bring to their customers will differentiate them from their competitors. These days the organizations which offer innovative, new and unique customer services are succeeding in the market where as some of the established organization which fails to provide the customer services have seen a shutdown. (Carmen Langeard, 2012) Service Marketing is not a self-enclosed task however service marketing is integral to service organizations as a whole. The strategies, framework concept of service marketing were developed as a result of interlinked the forces of many organizations, industries individuals that have perceived the increasing importance of services in the present world economy. (Murray Schlacter, 2010) Originally service marketing development focused on service industries. However, technology manufacturing companies realised that in order to compete successfully in the market place, services are the prerequisite to complement their product. Providing services by most of the industries has now become a necessity instead of option. (Zeithaml Bitner, 2009) Defining Services Both non-profit organizations and profit oriented organizations have a wide range of activities which are labeled as services. Weather an organization is successful or not it completely depends on creating value to the customer delivering excellent service quality to customers. So services cannot be defined easily. There are various ways of defining services each marketing literature provides a different definition of services. (Donnelly, 2010) The sum-up of all the definitions of services conclude that services deals with the components which are intangible in nature. There may not be an ownership or physical transfer with the purchase of services. However, still it creates number of advantages after or during the service experience or interaction. (Zeithaml, Parasuraman Berry, 2013) Characteristics of Services Service is an economic activity which creates values and provides advantages for customers at specific places times resulting in bringing about a desired change in or on behalf of service recipient. The various characteristics of services include: Intangibility: Services are intangible in nature that means it cannot be touched as they are not physical objects. The buyer of the services does not get an opportunity to taste, touch or smell them unlike purchase of goods. While promoting or selling of a service the organizations have to concentrate on the benefits satisfaction that a customer derives having spent on the services. (Kotler, 2013) Perishability: Services are highly perishable in nature like labour. In services the time element assumes a significant position. Services cannot be stored, so if we are not using a service today it is off waste. If labour stops performing their tasks, it is of no use and a waste. An unemployed person, unoccupied premises, unutilized credit etc. are all economic waste. This it can be said that services have high perishability level. (Bitner, Booms Tetreault, 2010) Inseparability: Services are mostly supplied or created simultaneously. They cannot be separated from each other, for example doctors, beauticians, entertainment companies, etc. all create offer services at a same given time. The providers of the services services offered are so closely associated with each other that are not separable. Services are first sold, then produced consumed, whereas goods are first produced, then sold and at last consumed. Hence, the most important characteristic of services is inseparability which is a challenging factor for service management industry. (Ballantyne, Christopher Payne, 2012) Heterogeneity: The quality of services cannot be standardized, as the nature of services makes it unfavourable to set a standard for any service. The price paid for services could be either too low or too high as is seen in the case of sports or entertainment organizations. Even if customers pay the same price it is not possible to sell the same type of services. The reason behind this is the individuals difference in perception at the level of users providers. For a service firm it is very difficult to establish standards for the output of service because of its heterogeneous nature. (Alford Sherrell, 2013) Ownership: After the completion of selling process of goods, they are transferred to buyers name he/she becomes the owner of those goods. However, it is not possible to do this in case of services. The services cannot be owned by the users, they can only access the services. For example, a person can make use of swimming pool, hotel room or doctors services but he cannot own those services, the ownership remains with the providers. Thus, ownership does not get affected while selling the services. (Levitt, 2011) Simultaneity: Services cannot move through distribution channels and cannot be delivered to potential user or customer. So in case of services, either the provider goes to the user or users are brought to the services. Services have a limited geographical area; the producers of the services have normally a small operational area. When buyer comes to the producer directly it costs lots of money and time to the buyer. On the other hand when producer approaches the buyer, time is take away from service provider the cost of services rendered increases. Therefore, time travel economics provide incentives to locate more service centre near to the customers, which leads to emergence of smaller service centres. (Booms Bitner, 2011) Quality measurement: It is very difficult to quantify or rate services; we cannot measure services in terms of service level. Service industry this requires another tool for measurement. For example, the food served in a restaurant cannot be quantified, however, the way the food is served by the waiter or the staffs behaviour cannot be ignored at the time of rating the total process. Therefore, it is not possible to determine the level of satisfaction at which customers get satisfied. Thus a service organization needs to sell customer convenience, atmosphere, consistent service quality, etc. (Murray Schlacter, 2010) The traditional 4 Ps of marketing mix are unable to effectively measure the service quality, because services are intangible and cannot be quantified and the marketing in todays world is more oriented towards customers. Therefore in order to measure the quality and delivery of service, it is necessary to add 3 more Ps which are known as extended marketing mix. These 3 Ps include Process, People Physical Evidence. (Rathmell, 1966) People: All the human actors which play a role in the delivery of service and thus influence the perceptions of a buyer: namely, the personnel of organization, the customer other customers in the service environment. Every human actor that participates in the service delivery provides cues to the customer relating to service nature itself. How these people have their personal appearance, how they are being dressed and how their behaviour attitude is, everything influences the perception of the customer regarding the services. The contact person or the service provider plays an important role. Some of the services like counselling, consulting, teaching other services based on professional relationship, the provider is the service. According to the researches the service providers act as a focal point of service encounter which are crucial for the organization. In many of the service situations, customers themselves can also influence delivery of the service, resulting in affecting quality of service their own satisfaction. For example, the patients in a health care greatly affect the service quality they receive when they either dont comply or comply with health regimens provided by the doctor or heath consultant. (Berry Parasuraman, 2011) Physical Evidence: The environment in which the delivery of the service takes place and where the organization customer interact, any component that is tangible which facilitates communication or performance of the service. The physical evidence of a service consists of all the representations of the services that are tangible like equipment, signage, brochures, etc. In some of the scenarios it can consist of physical facility where the service is offered which in other terms is known as service space. Physical evidence cues provides excellent opportunity for an organization to send strong consistent messages regarding the purpose of the organization, the intended segments of the market service nature. (Rathmell, 2012) Process: The actual mechanisms, procedures activity flow by which the delivery service takes place is known as process. The actual delivery steps which a customer experiences or the operational service flow, also provide customers with evidence on which they can judge the service. Some services are very complex that needs the customer to flow an extensive complicated series of action to complete the process. Another differentiating characteristic of process is that it can provide customer with the evidence that whatever the service follows a production line/standardized approach or whatever the process is a customized or empowered one. All the evidence that a service provides are aligned with its market position vision. (Kotler, 2009) The three additional Ps in the marketing mix act as separate element because all or any of them may affect the satisfaction level of customer and decisions related to repurchase. SERVQUAL Model This model was developed by A. Parasuraman in USA. This model is based on the expectations disconfirmation approach which is called as disconfirmation paradigm. The model of service quality that is developed helps in identifying the reasons for any gaps between the expectations of the customer their perceptions. There 5 gaps which are discussed below: Gap 1- This is the gap between what the expectations of customer is what the management of the company thinks customer expects. Gap 2- This is the gap which occurs when management fails to design service standards which help in meeting the expectations of the customer. Gap 3- This gap occurs when the delivery system of an organization (i.e. technology, people processes) fail to deliver the specified standards. Gap 4- This occurs when the communication of the organization with the customers promises a level of service performance which processes, technology people fail to deliver. Gap 5- This gap is the product of all the above four gaps that separates customer from the organization. (George, 2010) In order to find the extent level of Gap 5, marketers developed 21 0r 22 item SERVQUAL scale. This model identifies 5 core competences of service quality, i.e. reliability, assurance, tangibles, empathy responsiveness. Tangibles include appearance of physical facilities, communication, personnel equipment. Reliability is the ability of an organization to perform the services promised dependably captured accurately. Responsiveness is the willingness to assist customers to give them prompt services, whilst capturing the notion of flexibility the ability of an organization to customize its services according to the needs of the customers. Assurance is the courtesy competency of employees their ability to convey confidence trust. Empathy represents provision of caring and providing customers with individualized attention. (Regan, 2013) Extended Marketing Mix for Elle UK Fashion Magazine The extended marketing mix for Elle UK consists of 7 Ps i.e. Product, Price, Place, Promotion, Physical Evidence, People and Process that have been discussed below: Product Elle UK is the worlds largest selling fashion magazine. It is the international authority on style having 44 print editions worldwide 37 websites. The company recognizes the importance of fashion amongst todays generation, so Elle UK is the sexy, stylish spirited magazine, it was the first magazine which inspired readers to celebrate their individuality create their own style. Elle UK is mainly for the women who love fashion. This depicts that Elle UK has in-depth knowledge about the expectations of the customers or readers it responds fast to the changing customer environment. Elle UK has grown rapidly in past decade which has made it the biggest magazine seller. (Levitt, 2011) Price Elle UK magazine follows a competitive pricing strategy, the reason behind adopting this pricing strategy is that it operates in a competitive market, where it has many competitors like Glamour Magazine, Look Magazine, Vogue Magazine Grazia Magazine which print same type of fashion content in their magazine and also the customers are price sensitive. But according to the market researches it has been depicted that customers are will to pay more for Elle magazines which have lead it to reach the top selling magazine in UK. Elle also adopts a value based pricing strategy for its premium edition which helps it to maximize its profits. (Grandpierre, 2013) Place Elle has wide network of distribution and has followed intensive distribution strategy. Elle UK utilizes all available outlets and has taken a shelf space in most of the stationary shops, big coffee houses, famous book stores, e-book stores, online stores, airports, in flight and also at professional places like doctors clinics, designer stores, etc. the major selling of Elle UK is through online stores. Elle UK has developed a very extensive network of company owned publishing houses who directly sell to MNCs giants. By adopting the above strategies Elle UK is able to saturate the market with its fashion magazine. (Magazines Direct, 2015) Promotions Elle UK is a well know and a top selling magazine in UK which is knows for it sexy, stylish spirited magazines. It uses various channels of advertising in order to bring awareness among the target customers. The various channels used for advertising include print media (i.e. newspapers), social media websites (like facebook, pin interest, twitter, etc.), Hoardings (roadside and at airports) Television advertising (advertisement at fashion channels). Also Elle UK runs many promotions for its existing and new customers. (Hearst, 2015) It provides yearly membership for its fashion magazine to new and existing customers at subsidized rates, also in order to promote the magazine Elle puts canopies in the big malls of UK and sell the magazine at subsidized prices in order to attract more new customers. (Hearst Magazines, 2015) Physical Evidence The brand image of Elle UK magazine is committed to sustainable business practices which is evident from the fact that the magazines which are printed and published are prepared from 100% recycled papers. Every Elles magazine contains the useful information related to the latest fashion and trends available in the market that attracts the readers about the magazine and tends them to have its subscription. (Graham, 2009) Elle Magazines have a brand logo which differentiates it from other competing magazines available in the market. Elle magazine also has its presence online where readers can visit there online website and gain more information about the magazine. (ICTMN, 2014) People Elle has a highly motivated and energetic staff of people who work in close cooperation with each other in order to develop and market new magazine editions. Elle has a minimized hierarchical management; employees at junior level are free to reach the top management and discuss issue and concern with them. The organization has a free flow of communication and avoids hierarchy, there is a 360 degree feedback system and also Elle adopts an open door policy for its employees. (Lucas, 2009) Elle has a set of employees that work closely with each other in order to publish and print innovative ideas in their magazines. The work culture at Ellie is very cool and calm that energizes the office atmosphere and brings lots of positive vibrations that bring lots to innovative ideas. Elles top management involves its employees at lower level in decision making. The human resource and marketing team is responsible for internal marketing of Elles to make sure that employees stay happy and are motiv ated. Monthly and quarterly meetings and one-o-ones are conducted by the managers and top management to ensure that all the employees issues and problems are discussed and resolved, and employees are committed aligned to achieving the organizational objectives goals. (Johnston, 2013) Process The service delivery process should also reinforce values. Elle UK prints and publishes magazines of the same paper quality. Elle also focuses on saving the paper so it has many e-magazines which are available online so that readers can buy them and read them as a soft copy, which saves lot of cost to the company as well as it is environment friendly. Elle UK encourages its members to buy online subscriptions and yearly subscription which saves a reasonable amount of money for the customers. Elle provides quality and latest fashion information in its magazines which is collected by its market researchers. The market researchers recruited by Elle are MBA Fashion Designing graduates who have proper knowledge of the latest trends and fashion available in the market. They gather information from various sources, like online fashion stores, visiting fashion outlets in malls, visiting television fashion channels, etc. (Ponsford, 2014) Once the useful information is gathered then it goes fo r the screening, all the relevant and trendy fashion information is shortlisted and goes for the approval of Brand manager and DGM, once the approvals and required copyrights and patents are received then the information goes to the legal department to check if the information that will be printed is following all code of conducts and is legal and follows all the regulatory laws. After the approval from the legal department finally the selected articles goes to the printing house for printing and then to the publishing house once the magazines are printed. (Elizabeth, 2009) References: Elizabeth, N. (2009). The Magazine Publishing, London: Rutledge Graham, M. (2009). Media convergence, UK: Palgrave Macmillan Grandpierre, K. (2013) How ELLE magazine conquered the world Available at: https://www.inaglobal.fr/en/press/article/how-elle-magazine-conquered-world [Accessed 10th February 2015] Hearst Magzines, 2015. [Online] Available at: https://www.hearstmagazines.co.uk/ellemagazine [Accessed on 18th February 2015] Hearst, 2015. ELLE. [Online] Available at: https://www.hearst.co.uk/brands/elle [Accessed on 18th February 2015] ELLE UK, 2015. About Us. [Online] Available at: https://www.elleuk.com/more/contact-information-work-experience-internships-british-elle [Accessed on 18th February 2015] ICTMN Staff (2014) Not Happy! Natives Pan Pharrell's Headdress Look on Elle UK Cover Available at: https://indiancountrytodaymedianetwork.com/2014/06/03/not-happy-natives-pan-pharrells-headdress-look-elle-uk-cover-155142 IPSO (2015) Available at: https://www.ipso.co.uk/IPSO/index.html [Accessed 15th February 2015] Johnston, L. (2013) Rebranding Feminism: The ELLE Debate. Available at: https://www.elleuk.com/fashion/what-to-wear/elle-rebranding-feminism-debate-mother-london-lorraine-candy-ruby-tandoh-vagenda [Accessed 15th February 2015] Lucas, C. (2009) Magazines in a Recession. [Online] Available at: https://www.inpublishing.co.uk/kb/articles/magazines_in_a_recession.aspx [Accessed 21th February 2015] Magazines Direct, 2015. [Online] Available at: https://www.magazinesdirect.com/subscription/marie-claire/32371376/marie-claire.thtml?promotion=jansalebrandutm_medium=Text+linkutm_source=BRAND+WEBSITEutm_campaign=XMC+brand+site+hardlinksutm_content=Main+Menu+Text+Link [Accessed on 18th February 2015] Ponsford, D. (2014) UK magazine combined print/digital sales figures for first half 2014: Complete breakdown. Press Gazette, [online] 14th August. Available at: https://www.pressgazette.co.uk/uk-magazine-combined-printdigital-sales-figures-first-half-2014-complete-breakdown [Accessed 10th February 2015] Carmen J.M. and Langeard E. (2012). Growth Strategies of Service Firms, Strategic Management Journal, 1, 7 - 22. Donnelly J.H. Jr (2010). Marketing Intermediaries in Channels of Distribution for Services, Journal of Marketing, 40, 55 - 70. Levitt T. (2011). Marketing Intangible Products and Product Intangibles, Harvard Business Review, 81, 94 - 102. Murray, K. B. and Schlacter, J.L. (2010). The impact of services versus goods on consumers assessments of risk and variability, Journal of the Academy of Marketing Science, 18, 1, 51-65 Rathmell J.M. (2012). What is Meant by Services?, Journal of Marketing, 30, 32 -36. Regan W.J. (2013). The Service Revolution, Journal of Marketing, 47, 57 - 62. Zeithaml, V.A. and Bitner, M.J. (2009). Services Marketing, New York, New York: McGraw Hill. Zeithaml V.A., Parasuraman A. and Berry L.L. (2013). Problems and Strategies in Services Marketing, Journal of Marketing, 49, 33 - 46. Levitt T. (2011). Marketing Intangible Products and Product Intangibles, Harvard Business Review, 81, 94 - 102. Murray, K. B. and Schlacter, J.L. (2010). The impact of services versus goods on consumers assessments of risk and variability, Journal of the Academy of Marketing Science, 18, 1, 51-65 Alford, B.L., Sherrell, D.L., 2013. The role of affect in consumer satisfaction judgments of credence-services. Journal of Business Research 37, 7184. Ballantyne, D., Christopher, M., Payne, A., 2012. Improving the quality of services marketing: service (re)design is the critical link. Journal of Marketing Management 11, 724. Berry, L.L., Parasuraman, A., 2011. Marketing Services: Competing Through Quality. Free Press, New York. Bitner, M.J., Booms, B.H., Tetreault, M.S., 2010. The service encounter: diagnosing favorable and unfavorable incidents. Journal of Marketing 54, 7184. Booms, B.H., Bitner, M.J., 2011. Marketing strategies and organisation structures for service firms. In: Donnelly, J., George, W. (Eds.), Marketing of Services. American Marketing Association, Chicago, IL, pp. 4751. Kotler. P. 2009. Markkinoinnin avaimet. Helsinki: Readme.fi Mazzucato. M. 2002. Strategy for Business. London: SAGE Publications Philip Kotler, Marketing Management, 21th ed.(Englewood Cliffs, NJ: Prentice-Hall, 2013), p. 38.
Tuesday, May 5, 2020
Gazing at the unnatural city, I walked through the streets feeling lost and forgotten. There was no one familiar. How others spoke was like trying to understand a newborn baby, impossible. I didnÃ¢â¬â¢t know how I was going to survive in this dreadful town. The clothes were shocking and I would never be caught dead walking with the ugly long dresses that every women and girl wore on a daily basis. The food looked like hair that was pulled out of a ten-year-old drain, and I thought, why would someone want to eat this food? I had the worst perspective on the town and didnÃ¢â¬â¢t even take a second to respect what they do in their culture and city. I know that this sounds like something that is normal to us, but just wearing shorts and a t-shirt made you feel like you were showing everything compared to the citizens of Qatar. I only thought about America and what I thought was the only way to live. We had just moved from Albuquerque, New Mexico because of my dadÃ¢â¬â¢s job. He needed to move to the central offices in Doha, Qatar. I was five years old and a total American child. I thought that any where outside of the United Sates was too different, weird, and not what I wanted. I moved with my family, my mom, dad, and sister. I insisted that my family needed to give up trying to figure out this town and the people in it. No one was respecting us and no one could understand what we were trying to tell them. We hopped into our white Range Rover like we owned the city and sped down the road like we didnÃ¢â¬â¢t even see any other object. We drove passed hundreds of old, crummy, and vile houses that I was praying to God werenÃ¢â¬â¢t like ours. I was acting so spoiled, rude, and judgmental, I had no honor for what their style was and thought the only way to live and design was like it was in America, the people had no lifeÃ¢â¬â¢s, the town was like the ghetto of the world, and they seemed to all own camels, I rudely thought to my selfish self. As we slowly drove up to our gorgeous new shiny as glass house, I couldnÃ¢â¬â¢t believe that I thought my parents would even think about buying any other house. The house was shinning in the path of the sun, bricks smooth as peanut butter, and prettier than a newly bloomed flower in the sunset of the sky. We were going to have to go to school and that day was tomorrow. It was Sunday night; Monday was going to be the ultimate first day of elementary school, in Qatar. The last thing that I wanted to do was go meet strange kids who are going to try to talk to me with their long white dresses and covers on their face. I couldnÃ¢â¬â¢t understand them; they acted like I didnÃ¢â¬â¢t fit in. This day was going to be the start of the rest of my life: no good food, different people, and not being able to communicate with anyone. We drove up to the school blasting Disney ChannelÃ¢â¬â¢s, ThatÃ¢â¬â¢s So Raven, theme song. As I walked up to the dreadful front doors of a child prison, there were people who acted friendly and welcoming, but I knew that it was all just an act. Their polite facial expressions looked as fake as a Malibu Barbie. The people in the school were totally different then the people in the town. It was like I was not in Qatar. I realized at that moment that this school was a school for American children. I was just like all the other kids and they were just like me. I was not alone. I was not the only kid that was coming to a new town. They may also came from America, thinking that they were different, just the way that I was feeling. That was the moment when my mind clicked that I was not alone. This town was just different then America. That does not mean that it was wrong or off target. Ã¢â¬Å"Mom, this is nothing like I expected! Everyone is just like me,Ã¢â¬ I exalted. Ã¢â¬Å"Katie, there is a reason that we put you into this school and not a public one,Ã¢â¬ my mom politely replied back. This was a realization; my parents knew how I was only thinking about America and what they do there. They didnÃ¢â¬â¢t want me to turn into someone that is doesnÃ¢â¬â¢t feel like an American, but they wanted me to learn about other cultures and their traditions. The school was a place of love, happiness, and welcoming people. Yet, the moment tha t I walked out of the school everything changed, the peopleÃ¢â¬â¢s attitudes, being able to talk to the people, and having friends. The American School of Doha, ASD, was somewhere that felt like home to me. But the moment I walked outside the school I felt like I was put into a new world, they were two different places that had little in common. The outside world was like an unreliable setting where you couldnÃ¢â¬â¢t talk, look, or even ask anyone anything; to me it was like they didnÃ¢â¬â¢t even want you to be there and they seemed very racist towards American. When they saw that you were from America it was all downhill from there, they would be rude, snotty, and unfriendly towards you. When you are in a foreign country, you donÃ¢â¬â¢t know their rules, you canÃ¢â¬â¢t just decide to do something that you think might be right. The traditions that each country follows are what make us all different. They are not all the same as America and that is something that you need to be very careful respectful of. It was so different moving from my old rustic town of Albuquerque, to the up-town, high business town of Doha. They were two totally opposite countries and they were both my homes. They donÃ¢â¬â¢t seem to have anything in common, it was not that Qatar was a bad or not normal town they just seemed to do things differently. Moving out of America really opened my eyes to the world around me. Each person has a different perspective and has different beliefs. The longer I lived in Qatar, I realized that while living through all the different cultures, traditions, and styles that when people have their own way of living. It may not be the way that you think, they just are brought up and taught the way the family and city is normally. In Qatar, I was always convinced that just because the sales people, waiters, and mangers in the cities stores and restaurants were rude to me, but really I just had my set to that. I never even tried to think about them po sitively. Living through all the changes and different atmosphere really changed my perspective on the world around us. Not only does each country have different traditions and ways of life, but also we need to respect how they live. Just because we may not think this is they way people live, but they know how they want to walk the earth and it is not our job to tell them how to. Honor, character, and fairness are needed when you are representing your country to the world around you. There is no need to judge the people that are not like you because when you donÃ¢â¬â¢t give them a chance you may not be really finding out who they are.
Sunday, April 19, 2020
Psychology in the Modern World Essay Critical Thinking using Psychological Science The Learning Alliance for Higher Education, an educational consulting firm based at the University of Pennsylvania, was hired by City College in 2011 to investigate and make recommendations for improving undergraduate retention and graduation at the College. Even though most City College students receive financial assistance, have decent high school grades, and live at home with their parents Ã¢â¬â factors that should contribute to good graduation rates Ã¢â¬â in fact, currently only 7% of students admitted to the College graduate from it in four years. Only 36% graduate in six years. Indeed, roughly half of the students admitted drop out completely within two years. Students who transfer to City College from another school, either inside or outside the CUNY system (e. g. , a CUNY community college), disappear even faster: Half leave the College, and half of those leave by their first year at the College. We will write a custom essay sample on Psychology in the Modern World specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Psychology in the Modern World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Psychology in the Modern World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The goal of Fun Paper #1 is to use your critical thinking skills to evaluate the consultantÃ¢â¬â¢s report and consider hypotheses for explaining and improving the low City College graduation rate. We want you to write a paper that considers the strengths and weaknesses of the evidence and arguments, provides interpretations, and reaches your own conclusions using psychological science. Begin by reading the report, which is included at the bottom of this assignment. First, title your paper Ã¢â¬Å"A Critical Examination of Retention and Dropout at City CollegeÃ¢â¬ . Next: FOLLOW EACH OF THE FOLLOWING FIVE INSTRUCTIONS EXACTLY (The following is a detailed outline on how you should write this paper): Your paper should consist of five paragraphs corresponding to the 5 questions below. DO NOT write an outlined paper: It needs to be in essay format. Within each paragraph, please be clear on which letter you are answering by placing a bold letter in front of the sentences. If you are answering Ã¢â¬Å"1aÃ¢â¬ place a letter Ã¢â¬Å"aÃ¢â¬ before the sentence/s. (HereÃ¢â¬â¢s an example: The purpose of this paper is to evaluate a summary of a report conducted by City College to make recommendations for student admission to the College. I found several strengths in this report. 1 a. One of the most convincing statements by the reportÃ¢â¬â¢s author wasÃ¢â¬ ¦) 1. Begin the first paragraph of the paper with these sentences: Ã¢â¬Å"The purpose of this paper is to evaluate a report conducted by The Learning Alliance to investigate student retention at City College. I found several findings from this report helpful in illuminating the retention problem. Ã¢â¬ a. Which combinations of ethnicity and gender are most vulnerable to becoming college dropouts at City College? Which combinations of ethnicity and gender are least vulnerable to becoming college dropouts? Develop one hypothesis for why certain ethnic/gender groupings tend to drop out. (5 pts). b. Describe the correlation between when someone is admitted to the College and the tendency to drop out? Has this correlation increased, decreased, or stayed the same between 2004 and 2006? Suggest one interpretation of this correlation and its trend. (5 pts). c. City College dropout rates appear to depend in part on where someone originally comes from: the city, the state, or outside the country (which could include both the documented and the undocumented). How does where you come from affect dropout? Develop one hypothesis for why place of origin affects retention. (5 pts). 2. Begin the second paragraph of the paper with this sentence: Ã¢â¬Å"The retention problem may be due in part to the background preparation of students for college. Ã¢â¬ a. Describe the relationship between retention at City College and scores on pre-admission indices such as high school grades and SAT scores. What do these indices and this relationship suggest is one reason why City College students drop out in such great numbers? (5 pts). b. Describe the relationship between retention at City College and the numbers of courses students take and receive credit for each semester. Why would the number of courses taken affect retention? (5 pts). c. Use the relationships you have described in the second paragraph to develop a hypothesis about the role of background preparation for college in explaining dropout. (5 pts). 3. Begin the third paragraph of the paper with these sentences: Ã¢â¬Å"The retention problem may also be due in part to the reasons students come to study at City College, which has a lower retention and graduation rate than other senior colleges within CUNY. For example, many students come to City College to become engineering or pre-med majors. Ã¢â¬ a. Describe the relationship between studentsÃ¢â¬â¢ preferences for CUNY colleges and retention. (5 pts). b. How do engineering or pre-med majors fare here compared with other majors at the College? (5 pts). c. Describe how student preferences and area of major might jointly explain low retention at City College (hint: return to your hypothesis about background preparation for college). (5 pts). 4. Begin the fourth paragraph of the paper with these sentences: Ã¢â¬Å"One limitation of the report by The Learning Alliance is in the research strategy they used, which focused on associations between retention rates and a set of academic factors such as demographics and performance. Ã¢â¬ a. Name three variables not considered in this report that you think would have a strong relationship with retention at City College. For each variable, describe how you would collect the data and what relationship to retention you hypothesize. (6 pts). b. Explain the weakness in the research strategy used by The Learning Alliance. Why is it difficult to explain the high dropout rate at City College when relying exclusively on the relationships among variables (6 pts). c. What alternative research strategy would you recommend that obviates the problems of the one used by The Learning Alliance. Why is your recommended research strategy better? (6 pts). 5. Suppose you hypothesize from The Learning Alliance report that the high dropout rate at City College might be alleviated if at-risk students could be identified early with immediate intervention. Bob agrees to test your hypothesis using the current class of students enrolled in PSY 102. You divide students in the class into two groups: (1) Intervention Group: Sections in which the teaching assistants meet individually each week with any student who misses a class or an assignment; and (2) Baseline Group: Sections in which teaching assistants post grades and absences on Blackboard, but donÃ¢â¬â¢t meet specially with at-risk students. Begin the final paragraph of the paper with this sentence: Ã¢â¬Å"I have designed a study to test a hypothesis intended ultimately to improve the retention rate at City College. a. Describe the study, including how and when you plan to measure retention and how you plan to control for any preexisting differences between the groups. (6 pts). b. How can you tell whether any improvement in retention in the Intervention Group is due to at-risk students getting more attention from teaching assistants, developing better college learning skills, or som ething else entirely? How would you control for the different alternative explanations? (7 pts). c. Describe the statistical test you would perform to test the difference in retention between the two groups. What is the numerator of your statistical test? The denominator? (7 pts). d. Create a chart in Excel to show what you expect to find. Label the independent and dependent variables. Paste the chart into your fun paper. Write a concluding statement that summarizes your results from the chart and their implications for students entering City College this year. (7 pts). A tenth of your grade will be based on the following: a. Effective written communication (2 pts) b. Critical thinking and logical reasoning ability (2 pts) c. Ability to formulate questions, hypotheses, and research designs (2 pts) d. Proper use of psychological concepts and theories (2 pts) e. Competence in quantitative reasoning and analysis of research findings (2 pts) Ã¢â¬ ¢ Due by 5:00 pm on MONDAY, OCTOBER 15th. Late papers will not be accepted. Ã¢â¬ ¢ All papers need to be submitted electronically using the Assignment section in Blackboard (click on YOUR SECTION, then click on Course Tools > go to assignments > go to fun papers > click on the link corresponding to Fun Paper #1. Once there, scroll down and where it says Ã¢â¬Å"Attach local fileÃ¢â¬ browse your computer for the finished paper and add it. Then click submit, and you are done). Ã¢â¬ ¢ With the exception of the instructed sentences, the entire paper must be in your own words, in essay format and typewritten (double spaced) using Microsoft Word. Ã¢â¬ ¢ Quoted, paraphrased, or borrowed sentences or phrases are not allowed. DO NOT USE ANY OF THE TEXT FROM THE LEARNING ALLIANCE REPORT, EVEN IN QUOTES. These will be regarded as plagiarism, which will be penalized by a zero on the assignment and a report filed with the Office of the Academic Integrity Official. Plagiarism software will be used to analyze your paper prior to grading. Do not use external references outside of lecture notes, the retention report, and the textbook. Ã¢â¬ ¢ The paper should not exceed 4 pages. [pic] TOWARD UNDERSTANDING PERSISTENCE A Report on Undergraduate Retention at The City College of New York submitted by The Learning Alliance for Higher Education at the University of Pennsylvania April 2011 Undergraduate Retention The Issue The City Colleg e of New York (CCNY), concerned about its ability to retain and graduate the students who enter as full-time undergraduates, asked The Learning Alliance to conduct a study of student retention. Just about half of the first-time full-time freshmen leave CCNY before completing a degree, and nearly half of the students who enter as full-time transfer students stop attending before they finish their courses of study. This report examines the factors that contribute to the non-persistence at CCNY. It focuses more specifically on who leaves, when they leave, and what appears to cause them to leave. The Data For the analysis, CCNY provided the records for all 14,428 students who started CCNY as full-time undergraduates in fall 2004 though fall 2009 (Admissions Files). Consisting of data for 9,245 freshmen and 5,183 transfer students, the file includes demographic and admissions information. (See Appendix B for the data elements. ) In addition, CCNY provided academic profiles of all enrolled undergraduates for every semester from fall 2004 through spring 2010 (Academic Files). These files were merged with the Admissions Files so that each entering student has a profile of his or her experience at CCNY. The information in the Academic Files includes grades and credits, among other data. (See Appendix C for data elements. ) A file containing all undergraduates who received bachelorÃ¢â¬â¢s degrees from CCNY between spring 2005 and spring 2010 enabled us to flag those who had completed their degrees, and a list of those enrolled in fall 2010 allowed us to flag those who were continuing to pursue a degree. The Analysis The analysis is divided into two parts: freshmen and transfers. For freshmen there is good information about academic preparation, with high school GPA and SAT scores for most incoming students. For transfers there is information about the institutions from which they transferred and the credits1 they carried forward to CCNY. The freshmen analysis comprises matriculating students from fall 2004-2006, while the transfer analysis includes students who entered in fall 2007 as well. In addition to statistical profiles and statistical significance tests of the differences between students who failed to continue or complete their studies and those who did continue or complete their studies, logistic 1As will be discussed later in this report, the transfer credits were not recorded consistently. regression models were built to help quantify the odds of a student with a particular profile failing to be retained. FRESHMEN Highlights Ã¢â¬ ¢Half of all entering freshmen stop attending CCNY. Freshmen who fail to persist tend to do so early: about one-third of the non-persisters are off the rolls in or after the first year, two-thirds of all non-persisters stop attending by the end of the second year. Ã¢â¬ ¢Freshmen who stop attending begin to develop academic problems in the first semester. Those students earn fewer credits on average than persisting students and have significantly lower GPAs on average than those who persist, and particularly those who graduate. The later the admissions phase in which a freshman is admitted, the more likely he or she is to stop attending. Ã¢â¬ ¢Freshmen who chose CCNY as their first choice school are more likely to persist. Ã¢â¬ ¢Freshmen who persist for at least four semesters, but ultimately leave without a degree, attend school part-time in a larger proportion of semesters than do students who continue to persist. Ã¢â¬ ¢Freshmen who select a math-based STEM major (excluding those in the biological sciences) are somewhat more likely to be non-persisters. SAT scores are correlated with academic performance, so it is no surprise that students with lower entering SAT scores, on average, are less likely to persist. Ã¢â¬ ¢Similarly, students with lower high school grade point averages are less likely to persist. General Findings Any freshman that matriculated as a full-time student at CCNY in the fall of 2004, 2005, or 2006 is included in this analysis. Students are considered Ã¢â¬Å"Not Enrolled,Ã¢â¬ that is, non- persisters, if they did not enroll in fall 2010. If they are included in a list of graduates from 2004 through 2010, then they are considered Ã¢â¬Å"Graduated. Everyone else is Ã¢â¬Å"Still Enrolled. Ã¢â¬ As Figure 1 shows, more than half of all students who enrolled as freshmen in 2004 and 2005, and nearly half of those who entered in 2006 left CCNY before completing their degrees. Because students tend to take more t han four years to complete their programs, the data for the students who entered in 2006 is less complete than the data for 2004 and 2005. It can be expected that a number of those who are still enrolled will be off the rolls before they can graduate. Figure 1. Full-time Freshmen by Status as of Fall 2010 Fall of First Freshman Enrollment | |F2004 |F2005 |F2006 | |Not Enrolled |612 |665 |698 | |Still Enrolled |105 |246 |718 | |Graduated |451 |367 |113 | |Total |1168 |1278 |1529 | |% Non-Persisting |52% |52% |46% | Freshmen who fail to persist tend to leave CCNY early in their academic careers. Among those who leave CCNY, between 8 and 11 percent are gone after just one semester. For example, of the 612 freshmen that entered CCNY in fall 2004, but did not persist, 62 or 10. 1% attended for no more than one semester. At the end of two semesters around one- third of those who ultimately leave are not registered, and after only two years the vast majorityÃ¢â¬âaround two-thirds of those who ultimately drop outÃ¢â¬âare no longer registered. Figure 2. Distribution of Non-Persisting Freshmen by Semesters Attended Before Leaving CCNY Semesters Enrolled Fall of First Freshman Enrollment Cumulative Number No Longer Enrolled | |F2004 |F2005 |F2006 | |1 |62 |55 |77 | |2 |199 |212 |253 | 3 |288 |316 |354 | |4 |406 |439 |484 | |5 or more |612 |665 |698 | Semesters Enrolled Cumulative Percent of All Non-Persisters F2004 F2005 F2006 |1 |10. 1% |8. 3% |11. % | |2 |32. 5% |31. 9% |36. 2% | |3 |47. 1% |47. 5% |50. 7% | |4 |66. 3% |66. 0% |69. 3% | |5 or more |100. 0% |100. 0% |100. 0% | Demographics The demographic profile of freshmen who stop attending reflects the conventional wisdom: men are more likely to be non-persisters than are women, and traditionally underrepresented minoritiesÃ¢â¬âblack and Hispanic freshmen (who are nevertheless not underrepresented at CCNY)Ã¢â¬âare more likely to stop attending than are others. The differences between men and women, across ethnic groups, and citizenship, are statistically significant every year. Figure 3A. Percent of Freshmen Who Did Not Persist by Gender Fall of First Freshman Enrollment | |F2004 |F2005 |F2006 | |Gender |Total % Not |Total % Not |Total % Not | | |Freshman Enrolled |Freshman Enrolled |Freshman Enrolled | | |Cohort |Cohort |Cohort | |Female |531 48. % |592 48. 1% |760 43. 7% | |Male |637 55. 9% |686 55. 4% |769 47. 6% | p =