Pfizer Case

Problem Statement As blockbuster drugs begin to decline, Pfizer determines how to restructure their company to continue to compete for market share. Alternatives Pfizer quite a little as well as provide preaching solutions and support for both doctors and patients. By providing additive education to physicians and consumers, comely use of their drugs tooshie limit case effects and handle a reputation for safe and telling drugs. Pfizer has attempted to improve politicians on the cost-effectiveness of drugs (App terminationix I), but instead should focalisation on the doctors and end consumer who exit demand the drug. Also, Pfizer can snuff out prior accusations involving their negligence to warning consumers about the unwanted effects of use their products. Although delivering facts and development to physicians and consumers can be effective in increase awareness, Pfizer can not guarantee the result will be increased gross sales. Implementing this system wi ll require a blue investment in altering advertising, choosing information medium, and time. corroboration offered for doctors and patients office be provided by salespeople or Pfizer may be demand to hire pertly support staff. Investment in placing the information in advertising and investing in new mediums for their facts and information will also be required. Pfizer should minimize their sales aggroup up and divide representatives to target specific markets. For instance, a police squad of salespeople can target cancer specialists and a team of salespeople can target diabetes specialists. In this way, Pfizer can cut costs by eliminating unnecessary sales representatives and reduce the number of salespeople calling on doctors. Pfizers sales team has a reputation as best and they train their sales team to be acquire and informative. If Pfizer transfers their techniques and trains salespeople to market only one specific type of drug, their sales team will be difficult fo r other companies to imitate. The outline t! argets specialty doctors and...If you want to get a full essay, lay out it on our website: OrderCustomPaper.com

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